Boost Your Business Website Traffic SEO Hacks

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Schedule these tasks in your calendar to make your blog traffic soar!

1) Post New Stuff Regularly

Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.

Also size matters when it comes to content. Generally longer content ranks higher than shorter content. So strive to make your post at least 500 words.

2) Create a Keywords List

If SEO is a priority, then you’ll want to develop a keyword list. This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.

Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.

Hint: if you want a really targeted keyword list, hire an SEO expert!

3) Install an SEO Plugin

This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.

A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.

Again, this is something your web designer or an SEO professional can easily install for you.

4) Hand Submit to Search Engines

What good is a site if no one can find it? That’s why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.

You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help – they can actually hurt you.

Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.

The best practice is to manually submit your site to search engines yourself. WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.

If unsure, just ask your webmaster or SEO Specialist to set up these accounts.

5) Add Tags to your Posts

WordPress, straight out of the box, comes ready to embrace search engines. The tags features is one of those SEO friendly features you should take advantage of.

Be sure to add relevant keyword-rich tags to every post you publish.

6) Leave Comments on Other Blogs

Start linking more to other people’s posts on their blogs and encourage them to link back to you.

One search engine factor that Google considers is backlinking. A website that has more backlinks is considered more of an authority site and gets higher rankings.

7) Block Spam Comments

When people leave comments on your blog, it counts as content to Google. So if you have a website about DIY crafts and someone leaves 5 comments about “cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.

So blocking spam comments from posting to your blog will improve your SEO – as well as make your real blog readers happy.

8) Internal Linking

One easy way to get more traffic is to add internal links to your blog posts.

For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to “Other Related Articles You May Enjoy”: 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.

9) Use Image Alt Tags

For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.

Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance. So adding Alt tags helps Google find and include your images when someone does an image search.

10) Tweak Blog Post Titles

If you quickly wrote titles to your blog posts before, take time to review them first before publishing.

Your blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.

11) Add Social Media Sharing Buttons

When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.

So making it easy for readers to share your posts helps others Tweet and share your great content!

12) Update Your Theme

Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.

Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.

It’s smart to make sure your theme programming isn’t bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that’s why we only provide custom designed and built WordPress themes for our clients.

Telling Your Story the Right Way for Your Brand

We all want our marketing dollars to stretch as far as they can. One way to ensure that your dollars are taking your company as far as they should go is to have your brand tell the right story in the right way. It is important to think of marketing as someone in the corner raising their hand to get attention. If you aren’t intrigued by what you see, if you aren’t interested in figuring out what the story is, then your marketing and advertising can quickly be ignored and even more quickly add up to a cost that is not sustainable. Most marketing is an interruption, plain and simple. Whether it’s the ads you see scattered around the internet, streets, windows, and seemingly everywhere these days, the stuff that works is the stuff that grips you, makes you stop, and makes you curious.

Appeal to Your Customers
The first step in telling your story is to meet your customers where they are. No one is going to listen to your story if they can’t hear you. You need amplification to get your message out there and keep it out there.

Be Genuine
Developing a brand that really represents the high caliber services and products that your company provides is key to attracting the kind of loyal customers you want. You need to show them exactly what they can expect from you from the first moment they encounter your brand.

Create a Connection
Life is about the connections we make. If you can successfully connect with your customer base, then they are more likely to become your customers, return as customers, and spread the word about your brand to their connections.

You need a way to stay in your customers’ minds so that when they need your products or services, your brand is the first one they think of. Using promotional products can help your brand be remembered long after you make an initial connection with your customer base.

And Repeat
The stories that stick with us are those that we hear all the time. The best way to get the story of your brand remembered is to tell it over and over.

One of the easiest ways to accomplish that is with promotional products that appeal to your customers. Giving potential customers something they will use every day is the smart way to keep your brand repeating in their mind.

Ready to choose the right promotional product to tell your brand’s story?

Fermented Foods – Choose Beneficial

Many vegetables are grown in a fertile valley far away. Almost as soon as they are harvested, they are flash-frozen and transported on refrigerated trucks to a supermarket near you. You have a freezer at home, and the delivery of healthy nutritious vegetables from farm to consumer is completed easily. Refrigerated trucks keep fresh-picked vegetables viable long enough that your green grocer’s shelves remain well-stocked throughout the year.

Go back just a few decades, and you will find that this was not the case. Winter produced very sparsely populated shelves in the green grocery section of the market. Go back just a few more decades and you will discover that people had to find creative ways to sustain themselves through harsh winters and on long journeys. For thousands of years, people have fermented foods to preserve them for when supplies of fresh foods were not available.

The Romans preserved cabbages with salt, and Genghis Khan fed his armies fermented cabbage to sustain them on their campaigns through Europe. This use of preserved, fermented foods was a common practice for travelers as a source of nutrients. As late as World War I, allied forces relied on fermented cabbage, or sauerkraut as we now know it, to supply nutrients to soldiers on the battlefields of Europe.

The process of fermentation helps to preserve the food for use many months later. Fermentation also generates many health benefits for the consumer. The essential nutrients and vitamins are preserved. Sugars are broken down so they are more easily absorbed with far less insulin or allergy reaction, in the case of lactose intolerance to dairy products. The process also generates enzymes that are essential to supporting the digestion of foods that we eat. Finally, they are natural probiotics, jam-packed with beneficial microorganisms.

A healthy gut, supported by a strong population of beneficial bacteria, serves as a powerful booster for your immune system. The digestive tract is where nutrients are extracted from food and absorbed by the body. Enzyme and microbial activity accelerates digestion and generates enzymes, vitamins and antioxidants that are essential to health. They also protect us from pathogens and flush out toxins from our bodies.

You can find a variety of ready-to-use fermented products at your local supermarket. They include yoghurt, which is fermented milk (usually cow’s milk). The fermentation process breaks down the milk lactose to make it easier to digest and the yoghurt supplies billions of helpful bacteria. Be careful of brands with large amounts of sugar added, as that will create other problems. Another healthy fermented product from milk is kefir, a drink often found in the supermarket refrigerator.

Kombucha tea is another good source of enzymes and beneficial microbes. Kombucha is made from fermenting black tea. Other products you may find in the supermarket include kimchi, a Korean version of fermented cabbage and a mixture of other vegetables. Raw apple cider vinegar is also loaded with beneficial bacteria and has many different uses apart from supporting a healthy digestive system. You may find Japanese products like miso, and natto, both loaded with microbes and used in cooking soups, marinades and sauces.

If you feel adventurous, the processes for making your own fermented yoghurt, kefir, pickles and kimchi are relatively easy and they require no special equipment. Select healthy organic ingredients and you will be able to rely on the process for creating your own healthy, nutritious probiotic foods.

Economics and Collateralizing Future Earnings Ownership

In order to stand a snowball’s chance in this brave, new, globalized, Trumped-up economy, here’s something that millennials need to know and understand. For all practical purposes, ALL THE DISCRETIONARY WEALTH IS BEING GENERATED ON THE OWNERSHIP SIDE OF THE ECONOMY!

That’s right. There are two ways in which to generate income. You can work for it in order to earn a wage or a salary. Or you can own wealth producing capital assets such as stocks, bonds, real estate, machinery, copyrights, or patents, etc. Owners of such wealth producing capital assets collect dividends (i.e. generate an income) strictly by virtue of their ownership.

That’s why best-selling author and motivational speaker Robert Kiyosaki says “A job is a short term solution to a long term problem.” The long term solution to the long term problem of course is capital ownership because for all practical purposes ALL THE DISCRETIONARY WEALTH IS BEING GENERATED ON THE OWNERSHIP SIDE OF THE ECONOMY – NOT ON THE JOBS/LABOR SIDE. The jobs/labor side of the economy has stagnated for over three decades now, while the ownership side has expanded exponentially during the same time period.

So What Can Millennials Do?
So what can millennials do with this insightful piece of knowledge? For starters, in the wake of graduation, as they make their way into the brave, new, 21st century economy, they can look for companies that are owned by employees (including worker owned co-ops and ESOPS) and submit their resumes and applications.

Collateralizing Future Earnings
You see, companies that are employee owned (ESOPs which is short for Employee Stock Ownership Plans) are organized in such a way that employees who qualify are rewarded with opportunities to buy stock (become semi-partners) in the company they work for using FUTURE EARNINGS OF THE COMPANY (as opposed to their own savings or equity, which minimizes personal risk) AS COLLATERAL. In investment circles this strategy would be called a Leveraged Buy Out (an LBO).

THIS UNIQUE FORM OF CAPITAL CREDIT FINANCING IS ACCESSIBLE ONLY TO EMPLOYEES WORKING FOR COMPANIES OFFERING AN ESOP OPTION. More specifically, it’s not available in employee owned co-ops, which is the next best option. And it has NOTHING TO DO with a company offering employee stock options which is not only highly speculative, but 100% dependent on conventionally collateralized financing possibilities.

Two Income Streams
So, without dipping into savings or jeopardizing the family home, ESOP employees develop TWO STREAMS OF INCOME. One from their wage or salary, and the other from their stock based dividends. The first is actively generated through the employee’s own time and effort. The second is passive or residual income that’s generated by virtue of their ownership.

Suddenly you see employees/workers who are benefitting from both the job/labor and the ownership side of the economy – which, as we’ve said before, is where ALL THE DISCRETIONARY WEALTH IS BEING GENERATED in the 21st century economy.

What Else Can Millennials Do?
So what else can millennials do in this regard? They can support political candidates who advocate employee ownership as a business model. For example, Senator Bernie Sanders of Vermont has sponsored two bills in the US Senate that are specifically designed to encourage employee ownership practices. The first (S.2909) “Provides programs designed to encourage employee ownership and participation in business decision making throughout the US.” The second (S.2914) “Creates a US Employee Ownership Bank” which is designed to be friendly to the idea of using future earnings as collateral in the stock ownership transaction.

The more millennials know about the power of ownership, the better their odds become of participating on the ownership side of the economy, where as we’ve said before, all the discretionary wealth is being generated. In the process the malignant wealth gap that’s so threatening to American democracy can be reversed. Corporate plantations that are built on hierarchy and on the backs of modern wage slaves can be democratized. And the odds of millennials surviving, even thriving in the 21st century economy will be maximized.